Evolution over revolution. With the close Whatsapp number database competitors from the previous list - Pepsi Cola, Samsung, and Burger King respectively - you see that people return to the drawing board considerably more often. Perhaps that's not surprising. Brand managers with growth ambitions seem eager to resort to rigorous resources in an attempt to Whatsapp number database to shake up the market. The result is a complete visual identity change. An easy solution to a difficult problem. This is the result of so-called Action Bias: people tend to take action rather than do Whatsapp number database nothing, even if that action in no way brings the intended goal closer (Patt & Zeckhauser, 2000). Ironically, at many key moments in a brand's life, 'doing nothing is exactly the missing ingredient to increasing market share.
No less Whatsapp number database consistency, but more No brand is perfect. Coca-Cola has also been captivated by a fit of innovation. For example, the brand was very shocked by the blind taste tests in the 80s that showed that the Pepsi formula was tastier. In response, the brand introduced 'New Coke', an improved flavor variant that sparked outrage Whatsapp number database and boycotts among consumers. The New Coke fiasco graces almost every textbook about fatal branding errors. The crucial mistake Coca-Cola made here was that they assumed that Whatsapp number database purchasing behavior was rationally driven.
In a rational world, the consumer buys the soft drink Whatsapp number database with the best taste, and any improvement in taste will be welcomed with loud cheers. However, the actual consumer is not rational and does not buy Coca-Cola for the delicate Whatsapp number database taste, but for its brand. It is not without reason that Coca-Cola only really stimulates the reward center in the brain when people can see which brand they are drinking (McClure et al., 2004). Taste is Whatsapp number database really secondary.