There are many articles on the Internet, so I will not repeat the wheel bulk sms service here. We need to combine our own business and select the North Star indicator that matches our own business to evaluate whether our product improvement is positive. The North Star metric is the conversion rate metric that we ultimately need to improve. 02 Focus on the User Decision Funnel The so-called user decision funnel is the sub-decision funnel that users need to make in turn before bulk sms service completing the final goal on your product. Paying attention to the user's decision-making process funnel can help us find a better direction. The main difference between it and the traditional page access funnel is that the page access funnel focuses on the product itself, while the user decision funnel focuses on the user. Which is more effective is self-evident. Here we take the real estate leasing platform as an example. Such platforms generally do not involve specific transactions online, and most of them end in telephone consultation.
Let me first take a look at the traditional "page bulk sms service access funnel", which is roughly like this There are at least two flaws in this funnel: 1) When we pay too much attention to the page access funnel, it is easy to fall into the optimization of each link of the current funnel, ignoring the optimization of the funnel itself. Sometimes the product process itself is designed to be bulk sms service flawed, or there is a more efficient process. If you focus on the current page flow funnel, it will be difficult to spot such issues. 2) If you only pay attention to the improvement of the conversion rate of individual links in the funnel, it is easy to press the gourd and make a scoop—to ignore the other. It may even have negative effects, leading to a drop in overall conversion rates. For example, the conversion rate increase from steps 3 to 4,
Perhaps it is more difficult for users to find their own bulk sms service satisfactory properties, so they can only check more properties; Or maybe the user can't see some key information on the listing page, and can only click on the listing details page to see it. The above two situations both increase the user's decision-making cost, which will definitely damage the conversion. Therefore, improving the product with this funnel orientation can easily lead to a dead end. After all, in order to achieve the goal, product managers are prone to try various methods. There may be bulk sms service many that can improve the conversion rate of the current link, but there are probably not many of them that can really improve the overall conversion rate of the funnel. The remaining invalid adjustments will increase the decision-making cost of users. 2. Let’s take a look at the “User Decision Funnel”, which is roughly like this This funnel has at least three advantages: 1) The user decision-making funnel is built according to the user's decision-making process.