A freer and more imaginative journey. So launch the "enjoy the big difference" product concept. However, users' perception of product differentiation is not strong, which makes it have executive email list no special advantages compared with competing products such as and and falls into a state of homogeneous competition. Therefore, must increase brand promotion, so that young target user groups can has a deeper understanding of the product concept of "playing differently". User growth - transformation of Ali's ecological traffic: has executive email list secured its position as the leader in the online travel industry through the acquisition of growth has begun to stabilize.
But there is still a huge gap with . However, is backed by Ali ecology and has the huge advantage of being backed by Ali ecology. must accelerate the introduction executive email list of Ali ecological traffic to achieve rapid and continuous growth of users. 2. Activity goals 1. Expand brand communication Expand brand publicity through anniversary activities to let more people know about Travel"; use activities to amplify brand influence and highlight differentiated brand value; Travel" is different from other OTA online travel, it only acts as a executive email list platform between users and hostels, and does not make any difference in price. So that users can enjoy the lowest discount; " Travel" combines.
Alipay's credit system to provide users with differentiated services such as "deposit-free credit accommodation" and "appearance online visa"; Travel" focuses executive email list on young user groups, and is more inclined to social travel platforms. It provides functional modules such as live broadcasts, short videos, online guides, and itinerary sharing, so that young users can enjoy a very different travel experience. 2. Activation and Renewal Through the anniversary activities, enhance the interaction with users, improve stickiness. stabilize the existing executive email list core user group, and attract more potential target users. Use the anniversary activities to promote the growth system process of existing users, and keep going in the direction of core users; Through the anniversary activities.