Pay Pal Bets On Mobile Email List Payments

But Italian retailers follow the trend slowly. 16 Nov 2012 Manuela Email List Shopping and paying with your mobile phone will soon become a widespread practice: transactions will take off in a short time as happened with eCommerce. The signals are already there and on the basis of this belief PayPal, the eBay company that provides the well-known online payment Email List system, has focused its strategy on Mobile. «In Italy there are already 3 million customers.

Who have purchased through mobile phones - says Giuliani Email List founder of eBay Italy and today General Manager Western Europe of PayPal -. Forrester predicts that mobile commerce in Italy will grow at a rate of 45.8% over the next 5 years. We Email List are very successful and we are growing faster than the market ». Globally, this year PayPal expects to manage a volume of payments via mobile equal to 10 billion dollars on its solution: it was 4 billion in 2011.

And 23 million customers regularly use PayPal through Email List mobile devices, equal to 22 million. % of the total. According to Email List the opportunity is great but Italian retailers are still reluctant to take it. Consumers, on the other hand, are ready, because it is a quick and easy solution. For this reason, PayPal offers itself as a consultant to support merchants in developing solutions, also through specialized partners. «Instead of inserting a credit card, with PayPal Email List you can complete the purchase in 2 clicks.